About Ajay

Dr. Sirsi leads a discussion around a boardroom table.

Dr Ajay Sirsi is CEO of Mentor Solutions Group Inc. and is an award-winning professor at the Schulich School of Business, York University, Toronto.

At the Schulich School of Business, Ajay is Director of the innovative Center for Customer Centricity which teaches MBA students how Customer Centricity is a management philosophy that puts the customer at the centre of all decision making. Through the MBA and BBA programs Ajay teaches Strategic Market Planning, Marketing Management, Strategic Professional Selling, and Marketing Research.

In the Executive Development Program Ajay teaches executive management classes in B2B Marketing, Branding, Marketing Management, Marketing Communications, Pricing Strategy, and Marketing Strategy and Sales Execution.

Professor Sirsi writes on a white board while a group of consulting clients look on.

Consulting & Training

Ajay has undertaken both business consulting services and training for FT Global 500 corporations in the United States, Canada, Bermuda, Brazil, China, France, Germany, India, Japan and Korea.

Ajay provides consulting expertise in developing business and marketing strategy, sales execution, developing and implementing customer value, building brand identity/equity, building corporate brands, building differentiation strategies, pricing strategies, customer needs assessment, customer satisfaction and service quality, strategic planning for services, new product development, segmentation and product positioning, and sales training.

"Following Ajay’s methods took what would have been months of work and instead created something much more time efficient and practical to implement, creating a tremendous amount of leverage in our business. Ajay has the methodology to take qualitative research and qualitative thinking around your customers that can be easily used to develop a strategy and successfully implement it. When looking at the curve of our sales, we can see when we implemented and went out to the market with Ajay’s research that our growth trajectory changed."

Paul Seed - Executive Chairman

StarTech.com

Publications

Ajay has written many books on Marketing Strategy including:

Customer Segmentation (will be published in 2023)

Marketing: A Roadmap To Success

A Manual for Instructors for Marketing A Roadmap to Success

Marketing Led – Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace

Marketing: Real People, Real Decisions

Ajay is also the author of many articles which have appeared in prominent academic and practitioner journals such as the Journal of Consumer Research, Canadian Journal of Marketing Research, the Journal of Health Care Marketing, the Journal of Hospital Marketing, the Journal of Professional Services Marketing, and Marketing magazine.

He is a recipient of the prestigious Robert Ferber Award and the award for best article published in the Journal of Consumer Research. Dr. Sirsi has also presented his work at numerous international conferences.

An image of the cover of Dr. Sirsi's book: Marketing Led - Sales Driven, Dr Ajay Sirsi

ajaysirsi.com

About Ajay

Consulting & Training

Publications

Business Consulting Services Enquiries

Download Ajay's Bio

About Ajay

Consulting & Training

Publications

Business Consulting Services Enquiries

Download Ajay's Bio

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