Dr. Ajay Sirsi is an award-winning marketing professor and Director of the Centre for Customer Centricity at the Schulich School of Business, York University, Toronto.
Ajay teaches marketing strategy, selling and sales management, business-to-business marketing, branding and communication strategies, and market research to senior executives and MBA students.
Dr. Ajay Sirsi is a best-selling author of four books and numerous articles on marketing and sales. Companies all over the world are using his ideas to develop and implement successful marketing and sales strategies. Ajay’s fifth book on customer segmentation will be published in 2020.
Dr. Ajay Sirsi provides marketing strategy training and consulting for FT Global 500 corporations, focusing on developing marketing and sales strategies, cross-functional alignment, customer segmentation, selling and sales management, and product and corporate branding.
"Ajay recently led a discussion with my company that focused on branding beyond the product attributes. My colleagues and I have progressed from students to clients because of Ajay’s unique ability to translate the theory of marketing strategy into practical examples. Ajay has effectively challenged our marketing department, in a non-threatening manner, to re-evaluate how we strategically build brands as to better differentiate ourselves from the competition and to generate customer loyalty."
Rainer Jabs - Senior Brand Manager
Behind every successful business is the implementation of a superior strategy. Business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans.
"I found Ajay’s book “Marketing Led- Sales Driven" indispensable in developing my department’s first marketing plan. He provides a straight forward and practical framework that aided me immensely." - Michael Ma, Business Process Analyst, TSX Technologies.
How do you implement a Customer Centric strategy within regulatory industries where the traditional model is to enforce laws or mandates?
The answer lies in how you work with your customers, rather than enforce laws, demonstrate how you can help them grow their business through compliance.
Watch this quick video to learn how.
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