Recent Consulting Partnerships
Dr. Ajay K. Sirsi
Professor
Dr. Ajay Sirsi is an award-winning professor and Director of the Center for Customer Centricity at the Schulich School of Business, York University, Toronto.
Ajay teaches marketing strategy, selling and sales management, business-to-business marketing, branding and communication strategies, and market research to senior executives and MBA students.
Author
Dr. Ajay Sirsi is a best-selling author of four books and numerous articles on marketing and sales. Companies all over the world are using his ideas to develop and implement successful marketing and sales strategies. Ajay’s fifth book on customer segmentation will be published in 2024.
Consultant
Dr. Ajay Sirsi provides marketing strategy training and consulting for FT Global 500 corporations, focusing on developing marketing and sales strategies, cross-functional alignment, customer segmentation, selling and sales management, and product and corporate branding.
Featured Book
Marketing Led, Sales Driven
Behind every successful business is the implementation of a superior strategy. Business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans.
"I found Ajay’s book “Marketing Led- Sales Driven" indispensable in developing my department’s first marketing plan. He provides a straight forward and practical framework that aided me immensely." - Michael Ma, Business Process Analyst, TSX Technologies.